Ad spends to grow only by 7.4% in 2013: Pitch Madison Report
Pitch Madison Media Advertising Outlook 2013 (PMMAO), unveiled on Friday, projects a bleak year for the media advertising industry, which is likely to grow only by 7.4 per cent. The agencies are Kantar Media, Nielsen India, Civolution, Cross-Tab and DA Media, a BARC executive said. “You might wonder why not less than 7.4 per cent?” […]
Indian entertainment, media see online surge
New Delhi: From the “first look” of forthcoming Hindi films such as Rakeysh Omprakash Mehra’s Bhaag Milkha Bhaag to music videos of rapper Honey Singh, reality shows and breaking stories, India is increasingly going online for news and entertainment. Video consumption on the Internet has increased 40-50% over 2011, said Praseed Prasad, head of digital […]
Not more than 12 minutes of ads per hour, Trai tells TV channels
New Delhi: Television channels will not be able to show advertisements for more than twelve minutes in an hour as per the latest regulations issued by the Telecom Regulatory Authority of India (Trai) on Monday. Trai said in a statement that as per the Standards of Quality of Service Regulations 2012, “The duration of advertisements […]
S&P cuts India rating outlook
New DelhiMumbai: Global rating agency Standard and Poor’s (S&P) on Wednesday cut India’s rating outlook to negative from stable, citing the slow pace of fiscal consolidation, the worsening external sector situation, inflationary pressures and the sluggish pace of economic growth, nudging it closer to a “junk” rating. Though S&P affirmed the lowest investment grade BBB- […]
Goafest 2012 Creative Abby’s: Ogilvy leads overall tally followed by Taproot
The final awards night at Goafest 2012 saw Ogilvy India at top by winning 51 metals including 1 Grand Prix, 11 Gold, 16 Silver and 23 Bronze. Ogilvy won the Grand Prix in Digital & Interactive category while it bagged maximum 4 Gold in Direct category, 2 Gold in Digital and 1 Gold each in […]
ASCI, TAM launch ad-monitoring service
Mumbai: India’s advertising watchdog and the agency that runs the country’s best-known audience measurement service will monitor for violations all advertisements across the print and electronic media. The Advertising Standards Council of India (ASCI), the country’s apex self-regulatory body for advertising content, announced on Tuesday the creation of a National Advertising Monitoring Service (Nams) in […]
Indian advtg grew 8pc at Rs 25,594 cr in ’11: Pitch Madison Ad Outlook
‘Cautious Optimism’ that’s how Sam Balsara, Chairman and MD, Madison World, described the findings of the Pitch Madison Media Advertising Outlook 2012 (PMMAO 2012). The much awaited report that was released by Balsara, along with Ms Punitha Arumugam, CEO, Madison Media Group, at an event held in New Delhi on February 17, pegged the Indian […]
Ad industry growth to slip to single digits
Mumbai: A slowing economy in 2012 could put a speed breaker on advertising growth rates. The Rs 30,600 crore advertising industry, including print, broadcasting, radio, digital and outdoor media, grew 12-15% in 2011, riding a robust first half. However, in the new year, the growth rate will slip into single digits—8-9%, according to a clutch […]
Strengthening self-regulation
The provocative remarks made by the new chairman of the Press Council of India (PCI), Markandey Katju, have given rise to a great deal of debate. Katju criticized the news media in a television interview for low professional standards and called for more measures to make journalists accountable, including the levy of penalties such as […]
Advertisers, broadcasters spar over ratings
Mumbai: The fight between broadcasters and advertisers over TV ratings has intensified with the larger Indian Broadcasting Foundation (IBF) throwing its weight behind the News Broadcasters Association’s demand for monthly, instead of weekly, ratings. The demand is opposed by the Indian Society of Advertisers (ISA) and the World Federation of Advertisers (WFA). And caught in […]