AAAI in News
Only a fraction of AAAI times is on Goafest
AAAI’s NEGOTIATIONS SKILLS WORKSHOP
Advertising Agencies Association of India (AAAI) today announced its one-day workshop on Negotiation Skills, to be held at its new Secretariat and Training Center at Marathon Futurex, Mumbai. Designed for senior advertising industry professionals, the Workshop is scheduled for Friday, 26th June and would be facilitated by Ms Ruma Biswas, Managing Partner (South Asia), Progress-U. […]
It is unfortunate that industry unity is seen through only one lens – awards! MG Parameswaran
M G Parameswaran, fondly known as Ambi, has been elected President of Advertising Agencies Association of India (AAAI) for the year 2014-2015, following a formal announcement on Friday last week. “I am indeed honoured to be elected as the President of AAAI and I could say that this is a culmination of my involvement with […]
Ramesh Narayan Winner of AAAI Lifetime Achievement Award!
“Make communication a force for good” – Ramesh Narayan Winner of AAAI Lifetime Achievement Award. In his acceptance speech after being presented the prestigious Lifetime Achievement Award from the Advertising Agencies Association of India (AAAI), advertising industry veteran Ramesh Narayan made a forceful plea that the AAAI take the lead in creating campaigns that could […]
Goafest 2014 to get bigger and more exciting!
February 18, 2014: The Goafest Committee today announced the dates for Goafest 2014, as well as new features for India’s only advertising festival. Goafest 2014 will be held from May 29-31. This year’s Goafest will be at The Grand Hyatt, Bambolim, North Goa. “This year we aim to dial up the excitement by expanding the […]
Trai has no authority to limit ads: channels tell TDSAT
New Delhi: India’s telecom regulator has no authority to limit the number of advertisements carried by TV channels, the lawyer of a grouping of news channels told the Telecom Disputes Settlement and Appellate Tribunal (TDSAT), which, on Monday, started hearing arguments related to the 12-minute cap on advertising in an hour of programming imposed by […]
BARC shortlists technology partners for audience measurement
New Delhi: The Broadcast Audience Research Council (BARC), an industry body tasked with introducing a new television audience measurement system, has shortlisted five media research agencies to advise it on the technology required to put in place an accurate and reliable system. The agencies are Kantar Media, Nielsen India, Civolution, Cross-Tab and DA Media, a […]
Ad spends to grow only by 7.4% in 2013: Pitch Madison Report
Pitch Madison Media Advertising Outlook 2013 (PMMAO), unveiled on Friday, projects a bleak year for the media advertising industry, which is likely to grow only by 7.4 per cent. The agencies are Kantar Media, Nielsen India, Civolution, Cross-Tab and DA Media, a BARC executive said. “You might wonder why not less than 7.4 per cent?” […]
Indian entertainment, media see online surge
New Delhi: From the “first look” of forthcoming Hindi films such as Rakeysh Omprakash Mehra’s Bhaag Milkha Bhaag to music videos of rapper Honey Singh, reality shows and breaking stories, India is increasingly going online for news and entertainment. Video consumption on the Internet has increased 40-50% over 2011, said Praseed Prasad, head of digital […]
Not more than 12 minutes of ads per hour, Trai tells TV channels
New Delhi: Television channels will not be able to show advertisements for more than twelve minutes in an hour as per the latest regulations issued by the Telecom Regulatory Authority of India (Trai) on Monday. Trai said in a statement that as per the Standards of Quality of Service Regulations 2012, “The duration of advertisements […]