Sylvester da Cunha is the Chairman and Managing Director, daCunha Associates Pvt Ltd (founded in 1969). He is a graduate (BA Economics) of Bombay University with Fellowship in Mass Communication from Princeton University, USA. He worked as Advertising Executive, LA, Stronchs Advertising, London, Joint Managing Director, Advertising & Sales Promotion Co. (1955- 69), Consultant in communications for World Bank, UNICEF and W.H.O. in Brazil, Indonesia, Turkey, Zambia, Geneva and India. An acclaimed advertising columnist for many years in Economic Times and Business India.