Subroto Sengupta’s career spanned 40 years in developing advertising campaigns for many of the best-known brands of consumer products, consumer durables and industrial products.
He was one of the founder Directors of Clarion Advertising. He retired from Clarion in 1983 as Chief Executive and Executive Vice-Chairman. Before joining Clarion, he worked for D J Keymer Advertising Agency (which later became O&M). He was also associated with communications for Nirodh from its inception and until 1986 was a consultant of the John Hopkins University, Population Communication Services, Baltimore, USA.
A post graduate in Economics from Calcutta University Prof. Sengupta later graduated from the Advanced Management Programme (AMP). He was a visiting professor at the Indian Institute of Management, Ahmedabad from 1970-74 and later, as visiting professor, held the STC Chair of Marketing at IIMA from 1974- 78.
Professor Sengupta has authored the pioneering book ” Cases in Advertising and Communications Management in India and more recently, the best-selling title – Brand Positioning: Strategies for Competition Advantage”.