Roda Mehta almost single handedly led the campaign to professionalize the Indian media function. Roda joined HTA in 1971 and became the first woman and first MBA in the media function of an advertising agency in India. In 1975, she joined O&M, where she worked for 23 years rising to become Director – International Client Service. She was on several committees and associations including Expert Committee on TV Marketing for Doordarshan & AIR. She was the Founder Member & Chairperson – Technical Committee of Media Research Users Council (MRUC). She was Chairperson, MRUC during 1994-96. Ms Mehta was also on the Board of several other committees including Advisory Board – Ministry of Information & Broadcasting (Govt of India), AAAI’s Media Disputes Committee etc.
She has bagged several prestigious awards including the David Ogilvy Award for Asia Pacific & Agency of the Year Award (Public Service) for National Literacy Mission campaign.
Currently she is involved as Member Advisory Board, Pune Inspired – an NGO, looking to inspire Puneites in improving their surroundings and thereby their city. She is also associated with several other noble organisations including Trustee of Lila Poonawalla Foundation, which provides scholarships to economically challenged girls from Maharashtra for post-graduate, graduate/diploma and secondary school education.