The Advertising Agencies Association of India (AAAI) and the Association of Radio Operators for India (AROI) have signed the Memorandum of Understanding (MoU) to promote advertising business on the radio medium and develop a strong working relationship with the parties.
It may be noted that commercial radio currently entirely operates through over 310 FM radio stations in the country with about 70 more to be under operation. Another 700 more stations are expected to be auctioned by the Government of India over the next one year. Also, being the last entrant in the Indian media space, the strong ground presence and the vitality, efficacy and viability of radio ( the only media that can be consumed while doing other activities) is only now being strongly realised by various advertisers and consumers.
