Academia
AAAI Learning & Skill Development Programme
The Advertising Agencies Association of India (AAAI) is introducing a dedicated Learning & Skill Development Programme – Academia to empower advertising professionals with the knowledge and skills needed to thrive in an evolving industry.
Featuring specialised workshops led by some of the industry’s most respected stalwarts, the programme will offer practical insights, industry expertise and opportunities to learn about emerging trends, best practices and new developments.
The initiative aims to encourage continuous learning, enhance professional capabilities and nurture the next generation of advertising talent.
Learn from the best. Build new capabilities. Shape the future of advertising.
Day 1: AI Bootcamp 20th November 2026
| Start Time | Topic | Learning Objective | Mode of Learning |
|---|---|---|---|
|
9.30 AM
|
Inaugration Session
|
– |
Concept Learning
|
|
10:00 AM
|
Fundamental of Artificial Intelligence
|
The basics of AI and the Myths about AI
|
Concept Learning
|
|
10:30 AM
|
Different Types of AI and where each one can be used
|
Difference between AI, ML, DL, GenAI
|
Concept Learning
|
|
11:00 AM
|
Break
|
||
|
11:15 AM
|
Gen AI – Basic Concept and Application Use Cases
|
The Structure of Generative AI, concepts – makes the fundamental strong
|
Concept Learning |
|
12:00 PM
|
Basics of AI-Based Productivity Tools
|
How each of the tools can help to increase productivity, and why more and more organizations choose to use these tools. This is critical to understand where which tool should be used and what shall we learn.
|
Concept Learning |
|
Data Management Tools (Excel)
|
|||
|
General Productivity Tools: ChatGPT, Google Gemini, MS CoPilot
|
|||
|
1:00 PM |
Lunch Break |
||
|
2:30 PM
|
Concept of Prompt Engineering
|
Do we need to use a programming language to interact with the AI tools? What is Natural Language Processing and Large Language Model
|
Hands-On Learning
|
|
3:00 PM |
Prompt Engineering Structure
|
What is Prompt Engineering? How to Prompt – how to ask question?
|
Hands-On Learning
|
|
3:30 PM |
Break
|
– |
Hands-On Learning
|
|
3:45 PM
|
Use Generative AI: Prompt Engineering Tool to explore different use cases from various functional applications in an Ad Agency
|
The Mentor will showcase different ways of using the Prompt Engineering for different tasks in Ad Agency (Data Analysis, Copy & Creative Design , Presentation Design, Digital Marketing etc)
|
Hands-On Learning
|
|
5:15 PM
|
Break
|
||
|
5.30 PM
|
Q&A of Day 1
|
||
Day 2: AI Bootcamp 21st November 2026
| Start Time | Topic | Learning Objective | Mode of Learning |
|---|---|---|---|
|
10:00 AM
|
Recap of Day 1
|
– |
– |
|
10:15 AM
|
AI Powered Digital Marketing : Real time Campaign Optimisation, SEO Optimisation, Content Personalsation, AI Powered Interactive Content
|
Analysis of large volume of data to deliver persoanlised messages. Segmented display ads on social media platforms using AI.
|
Concept Learning + Hands- On Learning |
|
11.30 AM
|
Break
|
– |
Concept Learning + Hands- On Learning |
|
11.45 AM
|
AI Powered Ad Creation : Text Generation Tools, Image Generation Tools, Video Generation Tools
|
Participants will work Hands -on, based on the real-life use cases.
|
Concept Learning + Hands- On Learning
|
|
1.30 PM |
Lunch Break
|
||
|
2.30 PM |
Google Gemini
|
Learn how to use Google Gemini for different use cases
|
Hands- On Learning |
|
3.00 PM
|
MS Copilot
|
Learn how to use MS CoPilot for different use cases
|
Hands- On Learning |
|
3.30 PM
|
Break
|
Hands- On Learning |
|
|
3.45 PM
|
Chat GPT
|
Excel Macro using ChatGPT
|
Hands- On Learning
|
|
4.15 PM
|
Creating Presentations using AI PPT
|
How to create presentation in minutes
|
Hands- On Learning |
|
5.00 PM
|
Norton AI
|
Learn to use Norton AI for office automation
|
Hands- On Learning |
|
5.15 PM
|
Break
|
||
|
5.30 PM
|
Q& A on Day 2
|
||
|
6.00 PM
|
Veledictory Address
|
||
|
6:15 PM
|
Closing session & Group Photography
|
||