K Kurian has been in journalism, advertising and teaching. Wrote a weekly column on advertising and marketing for 15 years. Recipient of the ISA-Khatau Gold Medal 1980 for outstanding contribution to advertising.
He was founder and chairman of Radeus Advertising was credited with the creation of such iconic campaigns as Amul Chocolates (I think Im just right for Amul Chocolates), Limca (Lime n Lemoni Limca The thirst choice, etc.) Kurian and Radeus also played a significant role in building the brand of the government owned Life Insurance Corporation.