Task
The AAAIs activities cover all areas of vital importance to the advertising industry. Some of these include
Government & Public Relations
Improving the image of the advertising industry and focusing on its role in economic development and employment through campaigns, seminars, press relations and direct contact with Government ministries.
Liaison With Radio & TV Channels
Protection of members’ interests and acting as the voice of the industry at all TV Channels /Doordarshan Kendras and Radio Channels and setting up an independent monitoring body for measurement.
Liaison With Print Media
Protection of members interest in matters relating to print media policies and advertising practices.
Professional Practices
Improving the quality of professional relationships between Agencies and Clients through seminars, the AAAI Handbook and the evolution of uniform guidelines, codes and norms.
Client Disputes
Helping settle disputes through evolution of guidelines, procedures and uniform practices mediating between agency-client, agency-agency and agency-media to ensure quick resolution of disputes.
Statutes and Laws
Constantly examining all relevant laws and statutes affecting the advertising industry including ESIS, Sales Tax, other taxes, Arbitration, Competition Act, 2002 (as amended) seeking professional advice and presenting a common viewpoint at relevant forums to protect members interests pursuing new avenues like Credit Insurance cover, etc.
Training & Development
Organising seminars and workshops on effective advertising skills in creative, copy-writing, print and production, client servicing, television production, media operations, media planning, advertising as a career, etc maintaining a fully-stocked reference library with a reprint service for members.
Member Communications
Constantly communicating with members through circulars and correspondence periodic publication of an d membership directory, regular regional meetings for members and their employees.
Public Service
Offering the services of the Association and members in significant projects, e.g. for Family Planning, the National Wastelands Development Board, Gujarat Earthquake relief, etc encouraging the creation of such advertising by members. There are innumerable instances of successful AAAI activities, with benefits to the entire advertising industry and all others associated with it.