The AAAI offers programmes and services that give significant benefits to members.

The association promotes professionalism, through its founding principles which uphold sound business practices between advertisers and advertising agencies and constituents of the various media.

The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for about 80% of the advertising business placed in the country. It is thus recognized as the apex body of the advertising industry at all forums – advertisers, media owners, associations, and even Government, as the spokesperson for the advertising industry.

The AAAI is thus a true association, in the sense that a large number of its members are directly involved with one or more of the active committee groups and the remaining members are in touch through direct communication.

Only such agencies that are independent, committed to the cause of advertising, financially sound and who offer professionalism and expertise in order to fulfill their obligations to consumers, advertisers and media are accepted as a members of AAAI.